September, 2006

Sep 27th, 2006

Breaking Down Javascript Calls From a Link

I like being able to call Javascript code from a link. It offers great flexibility in designing an interactive user experience. Sure I could restrict myself to the events associated with form elements, but sometimes interaction with a link is the best solution. Of course with form elements we understand exactly how the onClick event [...]

Sep 20th, 2006

The “Bargain” Marketing Model Applied To Web Design

While not every marketing technique found in other industries can be applied directly to web development, there are a few that can. Case in point: the bargain. The idea is to promote something that’s a great deal to get people in the door. Once there, these customers are likely to notice other products and services [...]

Sep 13th, 2006

Time Management (Like Everything Else) Is Different For Freelancers

One of the many contributions that Stephen Covey has made to modern society’s corporate culture is the time management matrix. As shown in the example below, it divides the tasks that fill your day into quadrants, allowing you to apply rules about how much time should be spent on each activity. Spending time in quadrant [...]

Sep 6th, 2006

4 Ways to Increase Word of Mouth Advertising

Web designers, especially when just starting out, don’t have much of an advertising budget. So where does most new business come from? You may get a trickle of new business from people who stumble upon your website, but odds are the vast majority of your business is going to come from word of mouth. To [...]

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