Best Practices

Why this sounds like the holy grail of search engine optimization. What mystic secret could I possibly know? It don’t know if Google’s Local Business Search really counts as a secret. If someone does a search for “plumber Indianapolis”, then Google will still return their normal, natural search results. Above those results, though, they return a list of plumbers with Indianapolis addresses. All you have to do is sign up and confirm your address.

If you are looking for a way to keep the lines of communication open with your existing customers, this feature is great. Let’s face facts; SEO has its complexities. Imagine how exciting it is for someone who is not as comfortable with technology as you or I to be told there is a way to get quality traffic from Google that does not require jumping through all kinds of hoops with your web site. With this information, you’re demonstrating to your clients that you are a knowledgeable and trustworthy resource for using the Internet to help their business.

You can also make recommendations to your clients about getting the most out of their local business listing. Google allows businesses to include coupons with their listing. This can be a printable coupon for brick-and-mortar stores, or it can be a promotional code for e-commerce sites. Either example is a great way to stand apart from the pack.