I came across a post in my RSS feeds today that talked about saving money on Christmas cards for your clients by doing a custom design. That got me thinking. I wouldn’t normally use an e-card as communication with a customer. Because they require so little effort and are somewhat generic, they don’t convey that you’re-important-to-me message that I look for out of a holiday card to my customers.

What is an e-card, though? It’s just an email - or usually an email with a link to a web page. Why not create a new page on your web site that is a custom holiday card for your clients? It doesn’t take much programming for each of your clients to see a personalized message. This works for Christmas, birthdays, or any other day that’s worth celebrating. Since it is “home made” it has some of the charm and thought that a generic e-card lacks.

1. You save on postage and printing costs
2. You bring customers back to your web site to see what’s new.
3. You provide a sample of a project that customers could use on their own sites.

filed under: Dealing With Clients