Comments on: Price Your Service Like a Product http://www.indywebshop.com/bestpractices/2008/01/02/price-your-service-like-a-product/ presented by Site Potion Mon, 06 Oct 2008 20:01:46 +0000 http://wordpress.org/?v=2.5.1 By: Clay http://www.indywebshop.com/bestpractices/2008/01/02/price-your-service-like-a-product/#comment-36753 Clay Thu, 03 Jan 2008 13:46:25 +0000 http://www.indywebshop.com/bestpractices/2008/01/02/price-your-service-like-a-product/#comment-36753 @Dean: Ha, I really wanted that analogy to work. Maybe I need to open a trophy shop and revolutionize the industry with my new pricing model. I really like your idea of a price range for all of your services. Do you find that there is any pattern in the numbers (such as the lower price is always 75% of the higher price, or something like that)? @Dean: Ha, I really wanted that analogy to work. Maybe I need to open a trophy shop and revolutionize the industry with my new pricing model. I really like your idea of a price range for all of your services. Do you find that there is any pattern in the numbers (such as the lower price is always 75% of the higher price, or something like that)?

]]> By: Dean Rieck http://www.indywebshop.com/bestpractices/2008/01/02/price-your-service-like-a-product/#comment-36752 Dean Rieck Thu, 03 Jan 2008 03:04:06 +0000 http://www.indywebshop.com/bestpractices/2008/01/02/price-your-service-like-a-product/#comment-36752 Well, actually you DO pay per letter for engraving, at least around where I live. But otherwise, your post is right on. Designers are used to thinking in terms of working hourly and getting paid for time. But professionals should be selling their expertise, not their time. Flat fees are nearly always better than hourly in my experience. Over the years, I've developed a two-page fee schedule with all the various project types I've worked on. I have a fee range, from high to low, for each project. The low fee is what I have charged or what I'm willing to live with. The high fee is what I'd like to earn. This system gives me the ability to quote consistent fees but also the flexibility to charge a little more or less depending on the complexity of the project or, frankly, the difficulty of the client. Well, actually you DO pay per letter for engraving, at least around where I live. But otherwise, your post is right on.

Designers are used to thinking in terms of working hourly and getting paid for time. But professionals should be selling their expertise, not their time. Flat fees are nearly always better than hourly in my experience.

Over the years, I’ve developed a two-page fee schedule with all the various project types I’ve worked on. I have a fee range, from high to low, for each project. The low fee is what I have charged or what I’m willing to live with. The high fee is what I’d like to earn.

This system gives me the ability to quote consistent fees but also the flexibility to charge a little more or less depending on the complexity of the project or, frankly, the difficulty of the client.

]]>