May, 2008

May 28th, 2008

Interview with Dean Rieck

Dean Rieck, president of Direct Creative, was kind enough to answer a few of my questions about how he broke into copywriting and running his own business. One of Dean’s strengths is direct mail, and he has an email newsletter for anyone interested in tips on improving the response rate of their direct marketing [...]

May 21st, 2008

Turning Projects Down

Guest author Noah Coffey shares some of his insights below on occasionally walking away from paying work. Like me, Noah is a developer in the Indianapolis area. Unlike most of the people I end up rubbing elbows with in the blogosphere, I’ve actually been in the same room with and shook hands with [...]

May 14th, 2008

What Makes You Excited for a Sales Pitch?

At the beginning of the year I wrote a post about thinking of your web design service as a product. In that case I was talking mostly about how this approach makes pricing your service easier. That’s all true, but I think I stumbled upon another benefit: it’s a lot easier to sell.

May 7th, 2008

What You Can Learn From Gregory House

For anyone who isn’t glued to the TV every Monday night, House is a TV show about an extremely obnoxious doctor who makes life difficult for everyone around him. He’s manipulative and vindictive. He has no faith in the concept of basic human goodness, and he goes out of his way to embarass and ridicule [...]

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