While not every marketing technique found in other industries can be applied directly to web development, there are a few that can. Case in point: the bargain. The idea is to promote something that’s a great deal to get people in the door. Once there, these customers are likely to notice other products and services [...]
One of the many contributions that Stephen Covey has made to modern society’s corporate culture is the time management matrix. As shown in the example below, it divides the tasks that fill your day into quadrants, allowing you to apply rules about how much time should be spent on each activity. Spending time in quadrant [...]
I was reorganizing my toolbars yesterday, and I grouped together the pieces of software that I use most frequently for my web design business. I thought it would make a good post of some “best practices” software. It made sense to add on a few online services that have been important to my business, too. [...]
In one of my previous posts, Growing Little Customers Into Big Customers, I talk about the advantages of establishing an ongoing relationship with a customer that generates a lot of recurring work for you. If you take the thoughts in that article to an extreme, you might conclude that you should find one good customer [...]
If you work as a freelance web designer for any length of time, you’ll quickly notice that your income can fluctuate wildly from month to month. One month you have almost more work than you can handle and the checks start rolling in. The next month all the projects you had finish up and you [...]
A challenge for web designers (and really anyone in a service industry) is determining what to charge for their time. What are customers willing to pay? What’s your competition charging? How much do you need to make to cover your expenses and earn a profit? People smarter than me have already covered the topic of [...]
